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Best Brand: Krackjack
ET Brand Equity
October 27, 04

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Krackjack deserves points for having the sense to dispense with the annoying Krack and Jack and their faux Laurel and Hardy routine for its latest campaign. This ad represents, one of the few instances where a bizarre idea works rather well for a change with spot-on execution. We won’t be surprised if it evokes howls of protest from PETA, though Regards

Bekar
Brand: Britannia Tiger Hforce; Medium: Television

It would be slightly more apt for the Indian team to sing ‘Jayega Jayega chalta jayega,’ as it waits for the return of the master blaster. Otherwise... haven’t we seen all this before? We’re expecting the audience to get their running shoes on and scoot like a tiger was on their trai

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