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25 Sep 2019
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How Parle-G continues to exceed its sales record despite a recession

We all have grown up munching on Parle-G, dunking it in our and savouring the half-tea-soaked cookie everyday before rushing to school. The five-rupees pack came to the rescue yet again, cured the lockdown blues when our migrants trekked hundreds of kilometers back home. As a result, while many businesses struggled to survive, this home-grown glucose biscuit hasn’t seen its sales dip even for a day. In fact, Parle-G broke its own sales record by selling the maximum number of biscuits during lockdown in eight decades.

Parle saw its overall market share increasing by nearly 5% in May and 80-90% of this growth came from Parle-G sales.