7 Lesser-Known Facts About The Humble Parle-G Biscuit We Bet Nobody Knows
Parle-G is not an ordinary biscuit, it’s an emotion. We have fond memories of pairing up the humble biscuit with chai, milk and at times just plain water. The aroma and the taste spell nostalgia. Recently, the biscuit brand recorded a surge in sales during the coronavirus pandemic where not only the migrant workers were served Parle-G, but even people working from home stocked up their pantries. Here are a few lesser-known facts, we bet you don’t know about your favourite biscuit.
They were sold in wax papers
Did you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets. But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material.
It was established before independence
Parle-G was established much before independence. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees.
The journey from Parle Gluco to Parle-G
India’s most favourite biscuit was first baked in 1938. Back then, it was called Parle Gluco. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Ever since then, there's been no change in the packaging or taste.
The Parle-G girl mystery
Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.
It produces 1 billion packets monthly
Around 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon.
The first Indian company to cross Rs 5,000 crore mark in sales
According to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India.
It’s a global hit
Little did you know that Parle products are a hit worldwide. It has manufacturing units in six other countries namely the US, UK, Canada, New Zealand, Middle East and Australia.